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Is your business ready to face this Black Friday?

2. An increase in sales for merchants: to a lesser or greater extent the commerce sector was one of the hardest hit since 2020 and this date represents a respite to be able to sell. It is proven that it is a date that year after year exceeds records and with more and more online sales that are achieved. In addition, electronic commerce continues to grow, more and more companies are using the potential of the internet.

Thus, the shopify monitor indicates the increase in online sales in recent years. Shopify store owners won close $ 5.1 billion in sales between Black Friday and Cyber ​​Monday worldwide, 76% more than last year.

The increase in sales is not the only favorable thing that Black Friday brings

Other benefits provided by this date are:

  • Increase in traffic on your website: Consumers do not stop until they find the best offer that the online store can offer. This has resulted in a tendency to explore every remotely attractive opportunity or offer, as you never know where you will be waiting for the perfect price. This, in combination with increasing online shopping, means a potential increase in average ecommerce web traffic.
  • Learning: As with everything on the Internet, learning is constant, and the mistakes of the past become lessons for the future. Both SMEs, retailers and even department stores have witnessed and participated in the constant growth that it has suffered, so it is already possible for them to intuit what the next Black Friday 2021 will be like.

What factors should I take into account to increase my sales?

Electronic commerce continues to grow year after year and puts companies to work on different strategies to increase their sales online.

Weather: The first factor that must be taken into account to increase sales during Black Friday is time. The more you have available to prepare, the better; For this reason, many of the large online businesses seek to prepare months in advance, so that, when the day arrives, they only have to wait and receive the benefits of the effort.

Investment: Another important factor to take into account is how much it will be profitable to invest and in what. The fundamental reason is because not all online stores have the same capabilities and possibilities when it comes to promoting their offers.

Prepare the store with the best: To succeed you need much more than just discounts and offers if you want to increase your sales during Black Friday 2021. And a very important factor is your point of sale, in this case your e-commerce. Updating the catalog and the price list is the minimum step you must take, to truly succeed: you have to build your store with your best products to offer a unique and captivating user experience.

In addition, there are technical details, in addition to the marketing strategy that is applied, that must be taken into account, such as:

Web loading speed: Consumers now rate the speed of the web as a positive attribute. If it’s fast, it’s good. Therefore, betting on working on fast site loading improves business billing levels.

The loading times of a website directly affect its performance. The time between clicking on a link and opening the content is essential to avoid negative consequences such as lost billing, decreased visits, increased bounce rates and bad experiences for users.

There are multiple factors that can affect web loading, let’s see some of them:

Hosting: it is necessary to choose a good quality one, preferably hosted in the same country as your website. Server location, latency, or hard drive can affect load time.

Scheduling: Site scheduling influences. The form and implementation of the programming architecture used for the construction of the portal are the foundations of the portal and can have a considerable influence when taking into account the volume of data consultation and the loading times of the same.

Images: Evaluates the information in these files, how much they weigh and the number of queries they perform. The answers to these questions may (or may not) lead to an endless wait.

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And last but not least, you have to optimize ecommerce for mobile purchases. Mobile devices make up an important part of the sessions that enter your website, and this is maintained during this event, for this reason it is important that your store is optimized for viewing on mobile devices.

In all these points of attention, on strengths and weaknesses, to take into account when promoting our e-commerce portal on Black Friday, It is necessary to highlight those platforms whose objective is to provide the complete solution of the assembly and launch of the same and that your concern is only to sell and promote your products. Shopify, stands out both globally and locally, where from our experience at VN Studios as an expert agency and after having implemented several clients, we see it has a very simple learning ramp and first-rate features where our clients have never had to worry about these “key” dates of sale.

CEO VNS

Source From: Ambito

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